Is there ever a good time to sell stuff ?

1634 great year for selling Dutch Tulips . 1637 not so great.

If you were to take the national media seriously, you would very rapidly come to the conclusion that the market for everything is bad.

Major supermarket with 2,800 sites to close two stores permanently in days – is your local shutting?

The Sun

Yes that major supermarket is Tesco’s and they were closing 2 , yes 2 stores .

The Sun also reported earlier that week with a headline Major Upset for the High Street , as chain closes 2 stores...This was New Look , who have been closing stores for a number of years. The Sun also confirmed that the Chain would be opening six later in the year . So what they chose to headline were the two closures and not the six new ones.

And yet …..

Primark owner raises profit guidance for second time as sales surge 15%

Majestic Wine to hire 200 staff ahead of its ‘biggest Christmas ever’

Next defies expectations as it raises profit outlook for third time this year

JD Sports on track for over £1bn profits amid solid sales growth

Things are tough. But there is still a huge amounts spent each week on stuff we need and stuff we don’t need . The critical issue is making sure you are one of the retailers that get their hands on that cash. At a time when a large Retailer goes bust, the first shout (from the media) is that every retailer is going to hell in a hand cart . Its over . Nobody can operate on the High Street , everyone has gone online . Clearly not true .

If it was all over for the High Street retailer you would not see these sort of headlines. Moreover , you would not see Retailers picking up stores from the demise of Wilko . They will all be rebranded, as the Wilko Brand was already a fading brand and had been for a number of years . It was no longer a good retailer . Their consumer was still buying the type of product Wilko sold but from better retailers .

It is always about ,and always has been, Good retailers and not so Good retailers .The same is true of whether they are bricks and mortar or online. The problems and issues are, sometimes, different but the consequences the same. Looking through a list of non active clients over the last five years, the vast majority are actually or rather were online operators who have gone out of business . Some more recent closures have come about despite having major upturns during Covid , making the false assumption this was the new norm .

There is no norm. I think this part of the biggest problem facing Retail now and going forward. You can think what is the norm ? We all have to think about Tomorrow , we can’t doing anything about Today it is too late .

These are some of the issues and resolutions facing big retail corporations worldwide, or at least according to Deloitte …..

While some of this has an indirect impact on the smaller enterprises few are in a position to do anything about these macro factors. However, I do see the last sentence, from the above quote, having a resonance much further down the chain . That very sentence could very well be have written specifically for Independents .

Diversity in terms of product and service, are precisely where the Independent needs to be . Within my own industry i.e. Party, the success of the good Independent Party Retailer in the UK and beyond over the last couple of years is down to diversity. And by diversity I refer to specifically balloon decoration . This is has been taken to a different level .

It is something that cannot be reproduced within large retail chains . And most certainly cannot be sold at a discount but it has come about because the consumer seeks something different and is prepared to pay for it. Of course, this is an over simplification. But it serves as an illustration of creating products and services that are innovative and diverse.

There no simple solutions to effective retailing . Since 2008 (financial recession) through Brexit, Covid and the current cost of living crisis (please note this is not something confined to the UK) there has not been a positive retail environment . Yet many retailers have thrived . I cannot think of one Good Retailer-multiple or otherwise that has had to close because of the current trading conditions .

One very good reason

This , of course, included items such as fuel and food but it still represents a heck of a lot of money . I think if you examine the successful retailers e.g Next, Zara, Uniqlo, Dunelm and the major discounters , all have a number of common factors:

  • frequency of new product
  • good stock holdings
  • innovation
  • understanding their customers perception of value

The following is a list of lesser known brands but have the common factor of being the fastest growing retailers in the UK

  1. AU Vodka (£43.9m, 413%) – a premium spirits
  2. Ooni (£208m, 289%) – a pizza oven retailer
  3. Lounge Underwear (£71.3m, 113%) – lingerie retailer
  4. Wolf & Badger (£24.6m, 108%) – a fashion marketplace
  5. Gousto – (£315.2m, 95%) – meal kits
  6. Fairfax & Favor (£28.9m, 85%) – a country lifestyle brand
  7. Sosandar (£29.5m, 81%) – women’s fashion
  8. Butternut Box (£34.9m, 79%) – fresh dog food delivery
  9. Beauty Pie (£53.1m, 79%) – cosmetics buying club
  10. Muc Off (£44.3m, 73%) – bike cleaning products

So much of this indicates is that there is always a good time to sell stuff. Just make sure it is the right stuff sold in the right way….

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