This post is somewhat different , as I would really appreciate some feedback.
It is not why have I been so extraordinarily successful in lining up a huge number of new customers. It is about WHY AND WHO ARE THEY ?
It is not without exaggeration that since about March of 2022 there has been a flow of requests to open a new account. Some weeks it has been quite literally one a day . Some out there would say what are you moaning about ?
I am not.
But I am deeply suspicious .
There are so many and there a number of common features within most of them …
Most have only been a registered company from anything between 2 weeks and 12 months
They clearly have know idea what we are selling
Some of the language construction within the request is not everyday English ( example below) . Despite the sole director being British(but not always) (UK Gov web site)
They only have one director
The company registered office is often a residential address
Many have their personal residential addresses in a different continent (Directors)
There is a ‘generic’ style web site populated with few products
There are other issues but best not listed
We have found your amazing products during our product research and we are very much willing to start selling on your brand listings on Amazon as well as on our Website. We will surely use our resources for advertising your brand on Amazon. Kindly let us know are you allowing new registrations right now? We are ready to start. To follow business Ethics and Morals is always our first priority.
An extract from a recent enquiry -trading since Nov 2021
Strangely over the last couple of weeks , the rate of this type of enquiry has dropped . If I was being very sceptical, I would suggest that there is a connection and that my refusals had somehow passed a message down the chain. That said I got another new one two days ago.
So if anyone out there has had similar experiences or have some suggestions as to why this might be happening, would appreciate your thoughts .
Some have suggested it is an outcome of Covid (another one). People having time to sit and think it’s worth a try with an online business. I don’t buy that. I do buy something that is called aggregation which involves large purchases of stock and sold on market places under generic listings . This channel is suspected of using ‘shell companies’ to sell on the market places .
So anybody out there who has experienced anything similar, let me know . Anybody out there has some idea or suggestions as to why this is happening, let me know . Or just as importantly, is there anyone out there ?
Fairies do not exist . Or so we are told . Pharaohs do. Or so we are told .
In a world where everyone is questioning everything, or rather everyone has their own version of what is true and everything thing else is fake news. As a consequence few really question what they are told Is true or not . Who knows what is really true?
An inherent consequence of too much consideration of the reality of the truth is that you are sucked into a giant vortex culminating in the creation or membership of a cult . Politics being quite clearly part of this vortex. Whilst the current U.K. Government has proved an extraordinary channel for non truths, let us not fall into the trap in thinking that all political party (present or past)do not use smoke & mirrors as a tool within their armouries . It is just the current Party in power is so blatant and blindingly obvious in its execution.
The following two headlines come from august web journals.
Tesco UK sales fall amid changing customer behaviour and surging inflation
Georgia Wright 17th June 2022 Retail Gazette
The supermarket chain Tesco has reported that like-for-like sales across the group rose 2 per cent in the first three months of its financial year
Richard Fletcher 17th June 2022 The Times Online Business Editor
Both are true.
The first excluded their Booker wholesale business and the second included it.
There are many different kinds of truth:
historical truth – truth based on evidence from documents or archaeology
artistic truth – something, which people read, see or hear, which appears true through how things are or how people behave
moral truth – people ‘know’ what is right or wrong without evidence to prove it
scientific truth – established by experiments that can be repeated and always produce the same result
absolute and relative truth – people may believe that some things are always true while others things may vary according to situation or circumstance
religious truth – people follow a religion and so discover the ‘truth’ which comes from God or a sacred text (bbc.com)
Which is all jolly interesting but not especially useful on a day to day basis. We all have decisions to make all day within our own businesses and often faced the dichotomy , as to whether answers given to questions are correct or truthful.
What is true ? October 31st is Halloween. December 25th is Christmas Day. Paris is the capital of France . Night follows day (or is it the other way around?). There are undoubtedly a bunch of immutable truths but that is not where the problem lies. Having discussed perception in a previous blog , I don’t feel it necessary to go over old ground. But there are often occasions where what is apparent truth to one, is completely opposite to another.
Absolute Truth – Inflexible Reality. “Absolute truth” is defined as inflexible reality: fixed, invariable, unalterable facts. For example, it is a fixed, invariable, unalterable fact that there are absolutely no square circles and there are absolutely no round squares.
My fictional illustration on how we encounter the complications of the ‘truth’ everyday in our businesses
Good Morning my good new supplier Regional Sales and marketing Executive Representative and channel manager.Tell what is your best selling item? That is always a good way to start a new supplier
Good morning my absolutely delightful new customer . How wonderful to meet you and your absolutely delightful store. That is course a very easy question to answer . Our Top selling item is product no 3210678. We sold nearly 2 million last year .
Wonderful ! I will have 50,000 to start with
Perfect , no problem (and a load more sycophantic clichés). Will have them delivered soonest . Thank you very much my absolutely delightful new customer
The Truth here is that the supplier did sell 2 million last year . The absolute truth is that all of those 2 million went to one event that occurred only last year and that was held a 1000 miles away and not one single piece was purchased by any other of that Good new Suppliers customer base. Hence the absolute Truth was something quite different . A somewhat simplistic extreme case , I admit. I would like to think illustrates the point. We are surrounded in every aspect of life with Fake news, Half truths , complete and utter rubbish ( so well documented in recent UK politics) but somewhere in all this we have to determine , on occasion what the truth means to us . We have to ask :
Are our suppliers telling us the truth ?
Are our customers telling us the truth ?
If the answer is an acceptable Qualified Truth (not absolute), is it workable?
Being bombarded daily by facts that are being constantly questioned (as they should be) , it becomes very tough to make considered judgments when you have to question and investigate all your own ‘considers‘ within that judgment call.
Only this week a customer asked me for my opinion, in terms of the economic outlook . They were not asking for a truth but an opinion. Yet have given what I thought was a considered answer , I had to question myself as to whether the truths (in this case past historical events) were in effect absolute or if not whether they had any material effect on my answer .
If we go back to the year 2000 , we were essentially told that diesel cars were not harmful to the environment. Consequently decisions were made because of a half truth and perhaps lack of examination by those making those decisions . Ownership then went from 2 million diesel cars to 7 million. The following examples are two very different lies. One contained a grain of truth , the other contained no grains.
Mr Brown brought in a sliding scale for car tax or vehicle excise duty (VED), to make it cheaper for cars with lower emissions of carbon dioxide (CO2), a greenhouse gas which contributes to global warming. This resulted in lower VED rates generally for diesel cars, which tend to be more fuel efficient. But they emitted greater quantities of other pollutants harmful to health, nitrogen oxides and particulates.
BBC Martin Rosenbaum 2017
Charles Ponzi, an Italian immigrant, made a fortune off of lying to people. In fact, he was so good at deception that the government named a type of fraud after him—the Ponzi scheme. In 1920, Ponzi tricked thousands of New England residents into investing in a postage stamp speculation scheme. He promised investors that he could provide a whopping 50 percent return in just 90 days. Each time a new investor gave him money, he’d use those funds to pay off earlier investors, creating the illusion that they were profiting from a legitimate business. At the height of his huge scam, he raked in $250,000 a day, about $3 million in today’s money. But his days of scheming and scamming caught up to him in August of 1920, when he was charged with 86 counts of mail fraud.
Ashley Lewis -Readers Digest June 2022
So it’s a bit like fairies and Pharaohs. We like to believe in Fairies, if we think we can make a fast buck (even though no one has ever seen one.)We believe in Pharaohs because historians tell us they existed, even though it was 2000 years ago and no one living has ever seen one.
“History is a pack of lies about events that never happened told by people who weren’t there.”
George Santayana : 19th Century Philosopher & Novelist
Twenty years ago, I was a Royalist. Twenty years of discussions with Julia, I ceased to be a Royalist . However, I have a lot of respect for the Queen. Not the Institution (Monarchy) but the person.
I don’t believe any of us are subjects of anyone else
I don’t believe anyone should curtsey, kneel or bow to anyone (Unless they are Japanese, or our Dog Ari who I have to kneel to give him a cuddle)
I don’t believe anyone has the right to rule over anyone, no matter how lightly, by dint of birth
So that’s my much vaunted Knighthood gone the drain, for all those years of supplying loads of party items to many parties that had something to do with Royalty.
None of which is the point of this post. The question here is how strong is the effect of a Jubilee and other similar pageants or events .
What will the Jubilee weekend mean for the economy?
The claim of £1 billion being spent could also refer to the amount the public is predicted to spend directly over the period, rather than how much the celebrations will cost the taxpayer.Estimates we’ve seen for this vary wildly. For example, the Mirror quoted a retail analyst who estimated the Jubilee could mean a sales boost of between £1 billion and £2 billion at pubs, shops and other venues on food and beverages, depending on the weather. Meanwhile the Centre for Retail Research has estimated that new retail spending relating to the Jubilee will amount to around £408m between April and June (www.fullfact.org)
The satirical magazine Private Eye , has a section called Desperate Marketing, where it gives examples of Product/ service Suppliers making extremely tenuous links with various events. The following three images were taken from the Times Newspaper over the Jubilee Weekend.
But what are the realistic pluses and minuses of such an event .
Moneysupermarket.Com estimated that everyone spent £83 per person on the Jubilee. I don’t doubt it . Or rather, I do question where that number came from. Understanding that it is hardly scientific , I, personally, know very few people that actually spent anything. That said me being a miserable git, it may come as no surprise. But where do these numbers come from . If someone bought a couple of bottles of wine on the jubilee weekend , is that included, no matter what the reason for the purchase.
Cynicism aside, there will, of course have been an uptick in retail sales on drink, food , and party decs, and probably hospitality but much of that would be confined to London (hospitality that is) but beyond that my limited imagination does not stretch. I expect many restaurants over the weekend were quieter than usual. Julia and I happened to be in two town centres and one major shopping centre during the four days and they were eerily quiet. This week I was in Glasgow and to my surprise they were saying that the Jubilee had been very good for them (retailers selling party ware).
There is that unquantifiable feel good factor , that sometimes comes into play , but considering the industrial outlook (railways et al) and energy costs I can’t see that lasting long.
Then there is the other questionable statistic ,the loss to the economy of an extra Public Holiday .
In 2012, a study by the Centre for Economics and Business Research (CEBR) think tank estimated that each bank holiday costs the British economy £2.3bn through lost productivity.
The number of people visiting shops in the Jubilee week increased over 17% on the average for May. The BRC reported that for the rest of May, there was evidence of rising inflation deterring the public from spending. Footfall for the Bank Holiday Thursday (2 June) was 45.5% higher than the May 2022 average.
Helen Dickinson, BRC’s chief executive, commented: “It was great to see so many people out celebrating and shopping at their favourite local destinations – a welcome boost for retail businesses reliant on store performance, particularly on the high street.-partyworldwide.net
I really struggle with this. Again, Julia and I were in a local independent women’s fashion retailer on that Saturday . He is always busy on a normal Saturday , but he said ‘Today there is nobody about’. There will have been many out and about but I really don’t see that many of them were shopping.
As unscientific as they maybe, you must have conclusions ……..
The Party Market
Great and much deserved fillip after the previous tough years . After the Diamond Jubilee, I suspect few expected there to be a Platinum one.
The UK Economy as a whole
Questionable but perhaps marginal uptick .
Short Upturn .
I believe from the genuine smiles on her face (especially as she was able to avoid the more tedious events, and the worst extremities of her family) She enjoyed it .
When we thought it was all over, it starts up again. For two years all market places had experienced major supply issues due to huge disruption within the supply chain. Some of us were starting to think that maybe the end was in sight.
Any one of these factors could prove sufficient to blow even the best-planned supply chain off course. As China, the world’s factory, struggles with pandemic enforced port closures, supply chains that were already under stress are reaching breaking point. The world is redrawing its economic activity to cut out Russia after its invasion of Ukraine – an action that is affecting supplies of grain and cooking oil, as well as the oil we use to power our factories and vehicles. Catastrophe is being piled on top of catastrophe. “The expanded global nature and contracting diversity of supply chains have together exacerbated this effect,” notes Tim Morley, regional director at Information Services Group, a global research and advisor.
In response to the War in the Ukraine …..
“Supply chains have not had time to recover, and we now face a critical tipping point that could have both supply and cost ramifications rippling through industrial and consumer markets for years to come.” (Kate Tamblin is chief product officer at risk management specialist Achilles and author of the company’s supply chain resilience index).
And more ….
“We’ll continue to see disruptions unless countries and businesses get serious about building resilience by holding more inventory and excess capacity as well as restoring industrial capabilities that have been offshored,” Professor Johnson, Head of Operations management, Warwick Business School.
So many quotes and so little comment .There a number of factors not included; pent up demand, falling demand, changing demand and labour shortages. Reflecting the complexity of the issues we are all facing I struggle to add what has already been said by much better commentators than some geezer who waffles on about party products. But struggle I have and there is stuff I have to say.
But before that , here is another graphic ( I hesitate in using the word interesting ,as it is much overused but seldom relevant when it comes to Graphics) , which , to me, is quite illustrative (its a graphic, it should be ).
Quite simply that it suggests that despite that massive use of IT and data the biggest influence on decision making process is People.
People are complex. Nothing new there. Yet, that complexity has been muddled or at very least changed by Covid . This impact is yet undefined and consequently unknown. But there has been a significant psychological change in us all . As in us all ordinary folk. Impacting both consumer and all those within the supply chain. Decisions will and are being made differently. There within in industry there is much uncertainty over everything from supply to demand that the decision making process becomes more hazardous because there is little historical data to work from.
I can’t speak for anyone else, but now, I often question a decision purely on the basis that I am very uncertain of the outcome. Where in the past I could have quantified the outcome because of previous similar decisions and their outcomes. Within industry many decisions are having to be made without really knowing the consequences outside their own market place, despite the fact that a bucket load of stuff is happening outside their market place which is affecting them in turn. I suspect product sourcing is undergoing its biggest change in the last fifty years.
Decision making has changed, we all know sort of why but few if any know ‘What To’. It still does not alter the fact that getting your Gear is not going to get any easier for some time to come. If you are UK based you can look forward to a possible National Rail strike this summer, which will throw another spanner in the works. Is there a connection with everything else ? Probably, for a couple of reasons….
High inflation created by the Ukraine War, post covid disruption and energy issues, leading to pressure on wages .
High Employment and shortage of labour
All of the above puts the Unions in quite a strong bargaining position.
So nothing is going to change for some time. Or rather loads of things are going to change but we are not sure what. However, we can be pretty certain that the supply side is going to be very bumpy for sometime to come.
Finally, for those who are, oddly, not aware of any supply issues , just go into any major supermarket chain and take a peak at the empty spots on the shelves. And if any one chain has filled them then look at what they have filled them with (eg doubling up on product that usually would not warrant that space ).
And a bit more finally, if you are not experiencing stock issues, and are not expecting any, Well Done ! What’s your secret ?
Teetering at the entrance, I cannot deny I was apprehensive, perhaps a little frightened, yet nonetheless very excited . All my anxiety dissipated on my meeting my guide, who explained everything to me in a very calm and professional manner. As with many things in life the first few steps were tentative.
And I was in. There was no going back . Well there was, but not the way I came in . I would have to complete the entire trip.
I had entered my first Amazon Fresh Store.
Somehow, it was not what I had anticipated. Although I am not sure what I was expecting . A Convenience store is a Convenience Store, no matter how you dress it up. However, it is a smart (both technologically and appearance) looking store. There is a clean and fresh feel about it and I found the ranging particularly interesting. I think I expected very basic in terms of product but that was not the case. Yes it did have the basics but it also those little extras that make, well I think so, reason to go in more frequently . The bakery section had good looking product plus those slightly different offerings such as Pastel De Nata (yep, egg custards) . Prices looked probably better than most convenience stores.
I spent just over five minutes looking around. How did I know that ? It will be diagrammatically shown later. Bought some odds and ends , that I did not need, but wanted to see how it worked and then just left . So I will explain in a touch more detail. I picked up some items put them into a supplied paper bag and walked out . It was truly seamless and very simple and convenient.
What was a little surprising is the demographic of those other consumers who were in store at the same time as me. I can only measure approximate age group and they were all 50+. It was a good quick shop experience. No queuing, no trying to find non existent bar codes at self checkouts and I suspect from the retailers point of view much reduced stock shrinkage from shop lifting. How so ? You may ask. The theory is when you pick something up and put it on your personal being, Amazon knows . It’s the eye in the sky, or rather cameras absolutely everywhere. So the moment you walk out with something no matter how well you think you may have hidden it , you will get charged for it.
The one thing I did not try was to buy alcohol (which they sold) , there must be some personal interaction, probably from the excellent Amazon Guide, from a legal age perspective.
Later that day my receipt (below ) came through. Note it shows how long I was in store .
So is it the future of Retail ? Yes, in part ,it is. It does not answer all the future problems of retail nor does it suit many product sectors ( and I am pretty sure it is flipping expensive to install and operate) but it is most certainly going to be part of the mix.
Yossi Ghinsberg is an Israeli adventure who got himself lost in the Bolivian Rain Forest . Repeating part of his quote from above I think is a very apt way to illustrate that the there is a very close relationship between the Amazon Rain Forest and the Amazon Fresh Store. So for those of us who are not fortunate enough to have the opportunity to visit the Amazon Jungle can get a flavour of it by going into an Amazon Store….
……..still I sensed someone was watching me. Or watching over me. Someone could see me, someone was providing for me”
For those who may be offended by the intrigues, complexities, dark arts, hidden secrets, and just sheer audacity that go to the extremities of the Party market , should , perhaps look away. Read no further . Hide behind the latest Stephen King, some Shakespeare or maybe Jean Paul Sartre. This may not be for you .
And for those whose first language is not English …Party Pooper is someone who ruins a happy occasion .
This is a return to the roots of the Blog Title thepartyblog.org .
The party market has always been dynamic. Or rather in the last 10-15 years it has. Prior to that it would be difficult to argue . Much has happened during the pandemic ,some of which was happening already but was rapidly accelerated by the events of the last two years.
To avoid confusing myself ,I shall divide the market into 2. Decoration, including Balloons and Dress Up.
It might seem to be stating the blindingly obvious, but Covid was a game changer. Yes, of course it was , but not ,perhaps, in the way that most think. There were changes afoot in the way the UK consumer approached decorating for parties for a number of years but after the first few raw weeks of lock down in April 2020 ,this went into overdrive. Well summarised by an Observer(UK Sunday Newspaper) Journalist …
You might think Covid – no parties (except in Downing Street), no proms, no fun at all – would have popped the balloon bubble. Quite the contrary. As Kasiri says: “People were still pregnant, they were still having birthdays, baby showers… although they didn’t invite guests, they still wanted a backdrop so people could attend on Zoom or pop into the garden.” Elari pivoted to contactless deliveries of bike-sized backdrops, as a balloon arrangement became the consolation prize; a cheer-up for a cancelled celebration rather than the inflatable icing on the cake.
Emma Beddington -Observer 10th April 2022
I believe that, initially, this was very much a UK trend. It was not confined to Balloons as the consumer decided that if they could not go out for their celebration they would make very best of it at home and as it was very adult centric , the results were often quite stunning . Emma Beddington puts it quite succinctly….
Animal sculptures are Old Balloon, along with the traditional packet of primary-coloured ovals, effortfully inflated and tied by apprehensive parents, pre-party, and just sort of tossed on the floor, perhaps rubbing one against a jumper to perform the never-not-funny static hair trick on a nearby child or tying a couple to the door knocker with string. Also Old Balloon: a single, or small bunch of foil “birthday girl”, “18 today” or L-plate helium-filled ones, dragged round streets and into bars, bobbing chaotically in the wake of a group of lairy revellers, eventually abandoned in a club queue, floating up, up and away.
Today it is more about design , creativity and impact.
Now Party Decoration , at home or somewhere outside the home, has taken on a different meaning. This provides a challenge for Retailers, whether online or on Street. It is essential to keep a very close eye on trends . It is no longer enough to rely on your suppliers to tell what are their top best selling items as today’s best sellers are very unlikely to be tomorrow’s . Although it pains me to say this, but what the Kardashians do today , millions try tomorrow.
This has created an retail environment of opportunity. Not to say there will not be challenges . However, the days of filling your store with product, open the doors and let the punters pore in are over. Though in reality, it was never quite like that anyway but the consumer will expect more in terms of the retail experience. They will want to see new innovations , ideas, product and retail colleagues who can help them achieve the party atmosphere they want to create . It will no longer be sufficient to refresh your product ranges once a year (some retailers don’t even do that ) . Speak with your suppliers, talk with your customers, look at social media These are opportunities that the supermarket or discount chains cannot access and are very difficult for websites of any format difficult to gain any traction.
As a footnote , here is a fairly eyepopping figure from the Observer, although a source is not declared. Nevertheless it is fairly impressive…..
the global balloon market is big business: it was valued at $647.3m in 2020 and is predicted to grow at an average of 4.2% until 2026.
The costume and dress up market has been undergoing change for, probably, the last five or six years. It is widely considered that the market (throughout most of Europe ) in costumes has plateaued and possibly is in a slight decline. Throughout the pandemic it was virtually none existent . The opportunity to wear fancy dress simply did not exist . No hospitality, no parties, no travel, no sporting events, no festivals. All, of which are major dress up opportunities. But, Covid aside, there was a move away from buying what is basically an one off purchase . That is to say if you buy a Roman Gladiator costume, you only really wear it, if you are going to be a Roman Gladiator.
During the pandemic there was a uptick in accessorization ie the use of wigs, beards, glasses, anything to enhance the atmosphere with the temporary trend of Zoom Parties. But again it just nudged on an existing trend whereby using accessories , the consumer found the ability to adapt product they bought for one occasion they could use for another . Moreover, it once again it encouraged creativity as a daft hat or wig could be used with your every day clothes or other items. Pre-Covid this was a trend very evident in recent Halloween themes. Wear a Pirates hat and beard at same time as wearing Devils Wings and fake blood . This will continue and develop. Initially online and High Street Party retailers did not like this as they were losing a single sale of £30-£40 plus and have to make several sales in accessories to make up the lost revenue. Then they started to realise, although more work was involved the margins were much better and there was less competition from the Supermarkets, and discounters as they are unable to offer the extensive accessory ranges you need to make this work.
So who are the Party Poopers? No, not the party loving UK Prime Minister. Covid, disrupted supply chains , Russian Invaders, fuel costs and inflation. Each and everyone is interlinked in some way or another. Covid is continuing as a major problem primarily due to the way the Chinese Government is handling the problem in China. The locking down of major conurbations fundamentally mean that many factories of all shapes and sizes and not operating. Compounded by the Chinese Government limiting energy supplies to certain manufacturing areas. Rampant world wide inflation will put a damper on consumer spending. So it is not a good look and these disruptions are here for some time . However, I am reasonably optimistic. The Party market often does well when there are major economic pressures. The Retail price points are such that whilst the consumer may think twice about having a lavish celebration in a third party environment they will spend on ensuring that celebration at home is made all that bit more special . Lockdowns highlighted this pattern and I believe it has created an awareness with the consumer that will persist and grow. But the retailers, of all types ( and suppliers) will have to work for it.
To conclude with a riposte to all Party Poopers …..
Well according to that august title Retail Gazette, there are a number of product categories that the High Street Majors are considering. Sex Toys, Vaping and Plant Based products are three of them . Covid tests, meal kits and Pick and Mix are the others.
As far as Sex Toys are concerned it has already happened as Tesco is rolling out a range in 250 stores.
Vaping, I would have thought they were a bit behind the eight ball on this one. Yes, the market is still growing . Currently in the U.K. the market is estimated at about £3 billion. However, according to some retailers I have spoken with, the consumer tends to shop seeking advice. Perhaps trying different flavours it doesn’t appear to be natural for supermarkets where they would not get the service levels that provide optimum experience.
Plant Based products is the grouping that is a tad amusing. A massive part of what they sell already are plant based. Like what are bananas, potatoes, cabbages, sprouts, and the entire fruit and veg sections if they are not plant based . Sure, I know that there are plant based burgers , ice cream, cakes, and whole gamut of imitation type products. But the reality is that chunks of standard Supermarket offerings are Plant based. It is a marketing hype and I am not convinced it is terribly helpful especially to those who are very wary of what they would describe as fads without realising they are probably eating a load of plants already. There is also a large junk of the population who would see the Category Plant Based and put two and two together ( making it five during the current inflationary cycle looks a bit conservative) and assume that it would be too expensive . That said, the cynic on my shoulder would point that this category would be more expensive and more profitable.
Supermarkets are notoriously slow in their buying decisions, waiting for range reviews before even considering new products. I would have thought the search of new products should come first and then decide when to have range review. Buying Departments within the multiples should be renamed Sourcing . Actually one has started to use that Description. When it comes to a Multiple looking at products that are outside of their core range they tend to take the line of least resistance. I could not count the number of times, when approached or having approached a Multiple retailer their first test is to match your prices against their incumbent supplier. If you don’t match they wont look. Or rather the reality is that if you are not lower they wont look. Not sure this is the most efficient way of keeping pace with the market. But not likely to see much change anytime soon. ! It is just very frustrating.
Covid testing is a difficult one. One half of me says they are just jumping on a band wagon, the other half says if you need a test quickly and are unsure how to get one but know that Tesco ( or any supermarket) do them , it would make that process a lot easier and probably quicker. At least they would have some credibility as opposed to some strange and distant Medical Company that you know nothing about , or worse still the Government . Great situation that, Who do we trust most ? The Government or a Supermarket ? Answers on a postcard.
Strangely, none of these items appear in Shopify’s product trending list for 2022. What is even stranger is that items appear in the Shopify list that are products the Supermarkets are kicking out, Books and CDs.
What was No 1 ? Books and E-Books. Now Shopify was highlighting trends based on Online selling (hence E Books). However , nowhere in their top 21 did any of the Product areas as detailed at the beginning of this post, appear . I am not suggesting that Multiples should be looking at LP’s but when you look at the numbers especially for CD’s (albeit from a very low level ) that there must be more interesting and healthier options than Vaping.
For the Good Independent Retailer out there , I think this is good news. But you have to be good. For so many years (within the Party sector) I have walked into Party Retailers and they have said oh, I can’t sell that sort of product as the supermarkets have killed it. I just can’t compete. They could and can. Most of them have gone now . I suggest that many had not actually looked in their local supermarket as they were usually poorly ranged and certainly offered no level of service .
So for those looking at a range of sex toys -go for it. If Tesco are giving it a level of respectability and no level of service, you are onto a winner .
Rock Hard (Hard Rock looks better but makes no sense ) and Soft Rock (looks better and sounds OK).
Equates to the likes of Apple . When a consumer goes online, or goes in store, and searches (asks) for Apple, that is invariably what they are are looking for. An Apple Product and not something that is a bit like an Apple product. I think there are few that fall into this category . Coca-Cola maybe be another. I, for one, when asking for a Coke (rather unfortunate additional connotations here) I am asking for Coca-Cola and not Pepsi nor any other Cola. I think this may fall into a bit more of a sub category HardSoft .
Microsoft, perhaps McDonalds, certain upmarket Car Brands, and in a very peculiar inverse sort of way Google. By that, I mean, many will use other search engines but will inevitably say they have Googled something. When did you ever here some one say …
I Binged (edged, chromed, safaried…..) such and such.….
Like it or not Amazon cannot be excluded from this Grouping as they most certainly do not fall into the category below as nobody benefits from the Amazon brand apart from Amazon.
There’s loads of these. Big Brands which have positive impacts on generic smaller brands.
Levi’s, who hasn’t gone into a store looking for Levis when what you are, actually, doing is looking for a pair of Jeans. Hoover became the generic term for Vacuum Cleaners. Even Dyson is often used to describe bag less or cordless upstarts.
This category is littered with huge world wide brands but in most cases other smaller players benefit to a degree from the consumers awareness in the product because of the Big Brands own activities.
All these Super Brands spend hundreds of millions each year promoting their products in order to remain Super Brands. Yet some fascinating research has just been published.
We commissioned OnePoll to conduct an independent survey of 6,000 online shoppers from across the US, UK, and Germany to share what they think about poor product information, availability, and findability.
There are a whole bunch of reasons why these surveys have come up with these sort of results. One, which is certainly relevant for me, is often whatever I am searching for , I don’t know of any significant brands. I want to see whatever brands are available or more simply I have not the slightest idea of what I am looking for. At this very moment I have no doubt there will be a whole raft of consumers out there looking for Wifi Connected Swim suits so they can remain connected whilst sunning themselves in the Mediterranean Sea and are not separated from the internet . They wont know who makes them and certainly not the brands. No, they don’t exist (-yet and yes I have checked ) but I think it works as an illustration.
Within our own industry (ie Party) a major latex balloon manufacturer’s brand has dominated the market for many years. And for good reason. They produce an excellent product and they invested heavily in marketing. However, a change happened during Covid (yes its that word again) . Supply disruption occurred. The market needed product , as there was huge demand and they found alternatives . The alternatives were found to be more than acceptable replacements . The consequence was a major distillation of the brand and a huge increase in product choice.
This effect migrated into other party products. Retailers reliant upon major brands could not get the stock they wanted started to look at other Brands who had stock. Hey Presto ! They suddenly discovered that there were other good brands out there and the product was just as good and sold as well if not better.
I am not knocking good brands. I have spent most of my working life trying promote brands in various market places . My point is that I think ‘professional’ consumers i.e. `buyers should re-evaluate the brands they rely on and ask themselves are they really getting value for money . The amateur buyer i.e. the end consumer , according to the research seems to know better ……
Shops on the High Street ….you wont see one by Spring 2023
Old Saxon Retail Times
There wont be a single bricks and mortar shop left in the UK in 12 months
I ain’t got that intanet thing.. ‘ow am I going to buy me stuf..
A great deal has been has been reported about the rapid demise of the Hight Street Store, never more so than in the last two years , so the following may come as a bit of a surprise.
In the past 18 months, retail has gone through one of the fastest and most demanding transformations in the past decade. As a result, the role of the physical store has and is changing profoundly. For example, retailers are embracing new functions that are key to define the quality of the shopping experience delivered to customers.
Despite the “online-shift” assumption, the physical store is actually gaining centrality in retail’s operations. 76% of retailers agree that, following the pandemic, the store is becoming a more important asset in the customer shopping journey, expanding its role as experiential and fulfilment hub.
Retail Gazette/IDC January 2022
The fundamental role and purpose of retail stores are changing. Digital transformation forced brick-and-mortar outlets to evolve as more of the path to purchase shifted online. Now, as e-commerce expands, retailers are reimagining the functionality of stores and tapping into digital tools to keep those stores relevant.
Physical retail will remain the largest and most important channel for the foreseeable future, but how space is leveraged will transform. In Euromonitor’s recent Commerce 2040 virtual event, Jason Goldberg, chief commerce strategy officer at Publicis, noted that stores are no longer a singular touchpoint in the shopping journey; now, stores play several roles, becoming platforms that serve multiple missions and stakeholders. Michelle Evans -Forbes December 2021
Whilst this a welcome step, it is important to consider two words in the IDC report.
What this implies is an environment where you can undergo the experience of the product or service . Plus the store will be a smaller fulfilment hub .
Not that there is anything wrong in either concept as the key factor will be bringing the consumer back onto High Streets or other retail environments.
An example of an Experiential store is…….yet here is another ‘flipping ‘eck moment ….Netflix
Netflix is expanding its retail operations further as it announces plans to open its first ever permanent physical store next year.
The streaming giant, which opened its debut online store last month, plans to open a high-tech physical store in Tokyo, Japan, in 2022 aiming to “merge the virtual world of the internet with the real world”.
Netflix is understood to be introducing a host of experiential features to its new store, while selling a range of merchandise from its most popular shows in line with its online offering, according to The Japan Times.
In other words Disney store with attitude.
Here’s another Experiential Store, which offers a truly strange but very interesting possibilities
London’s Westfield shopping centre partnered with teams at TikTok to create the concept. The pop-up has an area of about 370 square metres and will be open until 8 August (2021)
For shopping centres, it can be a tool to attract more visitors again, after the decline caused by corona. ” TikTok has become a cultural phenomenon. It’s where many of our visitors are getting their inspiration from, whether that’s fashion trends, the newest home styling influencer or foodie fads”, says Harita Shah of Unibail-Rodamco-Westfield.
Who would have thought five years ago that there would one let alone two types of Amazon physical stores?
-Amazon Fresh Stores -checkout free grocery convenience stores (currently 15 in the UK)
-Amazon 4 star stores- Range of 4 star plus reviewed products from the Amazon web site (currently 2 in the UK
Who would have thought five years that IKEA would open Town Centre ‘Convenience style’ (my words) stores ? It is not actually that small at 4,800 square Metres but it is on the High Street-and is small in comparison to their regular stores.
Who would have thought that any of this was good news ?
I do .
Well at least in part.
What is the one common feature of any type of retail ?
They all need to have Customers.
What is the one common impact of all these developments?
They, all , for many different reasons, will attract loads of potential customers. Whether it High Streets, Town Centres or Shopping Centres, it will bring old and new consumers back in numbers
Over the as last fifty years, town’s main shopping areas have had a corner stone or key store attraction. These were often Department Stores, most of which have gone. Even the ones that are left have reduced their exposure (eg John Lewis ).
Whilst many of these Brands maybe considered anathemas to many , there is no doubt they are crowd pullers. What these Brands understand and are very good at, is Branding . Part of that branding is the permanent reinforcement of being on a High Street. They also see the value of physical locations within centres of population as the retail environment continues to develop.
And whilst many retailers may not see this as welcome news, they should maybe re-evaluate they way they operate and take advantage and welcome these potentially dynamic changes. Flipping’ eck it is, I think a very positive step in bringing people back on the High Street in numbers.
Moreover, whatever we think of any of these brands and where they pay their tax they still employ in big numbers and they attract spending in big numbers. The independents out there, and maybe next door to them, just need to make sure that some of that spending goes into their tills.
Julia is an Artist. I have spent the major part of my working life in the Party Industry. Anybody who may know me would not say I was someone really into Colour. Anybody who knows me well, would same exactly the same .
Yet…..On so many levels , I am mesmerised by colour. It plays such a monumental part in all our lives , eating, dressing, transport, health through fitness, travel, education to politics, science and religion. Colours are a predominate factor in all our lives, for good or bad .
It dresses you, envelopes you, invites you, beguiles, encourages, politicises, hurts, invigorates, creates, good or evil, you cannot avoid it.
Since I started posting I have assiduously avoided making any sales pitches. This once, I make no apology for a little pitch. Latex Occidental ( A Mexican Latex Balloon manufacturer – the largest in the World -Brand Globos Payaso) is kicking off 2022 with a programme called the The Power of Colours.
Initially, I thought Nice idea ….The more I thought about it , the stronger the phrase became until I thought that’s a great idea . I suspect we are all guilty for taking colours for granted . The concept is so much part of our daily lives that we rarely think about it in its entirety .
Party Product is all about Colour. It may seem strange but there was a time when most disposable tableware was white and white only . Latex balloon manufacturers may have made maybe ten, tops twelve colours. Foil balloon makers started with silver only (came from the base colour of Mylar- I think). Drinking straws where white . Now, Colour is (obviously to some) party paramount. There are loads of influences, the fashion industry, home decor but much of what happens today , within our market comes from Social Media. This has a huge impact especially within areas such as party decor and balloon decoration. During the last two years, colours that have often lay dormant within suppliers warehouses suddenly burst into favour. When asked what was trending in their area, one of my very knowledgeable clients responded succinctly ….
Various shades of poo !
As a consequence……
Beige came of Age !
Me 😁 January 2022
Everything that you can see in the world around you presents itself to your eyes only as an an arrangement of different colours
Colours express the main psychic functions of man
The Pantone Institute, the ‘go to’ organisation for world wide colour specifications since the early 1960’s , forecast the ‘colour of the year’ . This process is carried out by bringing together colour specialists from throughout the world as to what they think will be the trend for the coming year . 2022 it is Very Peri. A colour specifically invented and inspired from A Happy Periwinkle. Or in a more simplistic manner,is a new shade of Blue.
Within the Party Market, we are very fortunate in being immersed in the world of colour. It has spawned a wealth of creativity, especially within the world of Balloon Decorating. At the very same time, more especially over the last 2 years, there is much heightened consumer awareness of the vast number of colour combinations available. It is generally accepted that there are about 10 million colours that the human eye can detect . That’s a heck of a lot (in this case heck is a lot bigger than vast) of possible combinations.
Despite the all pervasiveness of colour there has been little scientific research into its impacts. Or rather there has been quite a bit but little agreement. Aristotle (not our dog in this instance) made the first acknowledgment of colour , however his conclusion was that colour derived from God. White being good and black evil. I think whatever your belief you would comfortably find the problem with that thesis .
Sir Isaac Newton, by analysing sunlight through prisms isolated the colours of the rainbow. Which is a bit handy as the following possibility, would made the world a very different place ..
…if the Sun’s Light consisted of but one sort of Rays, there would be but one Colour in the whole World…
Sir Isaac Newton -Optics
Which conclusively illustrates that Beige is incredibly exciting …..
For those of us, albeit in a very small way, who have the opportunity to influence the use of colour in their working practices, should think about phrase of the power of colours, as apposed to the use of colours. Many probably do it anyway without actually saying it. Like many things saying it out aloud often gives it a stronger impact . But I still be wary about shouting out that beige is exciting ….