No they don’t !

Office for National Statistics October 2023

This means 75% of purchases are not online .

For every £100 we spend , £75 is spent in a shop ( or it’s brick equivalent).

I last posted about this about 6 years ago. Little has changed apart from the share of online has naturally increased, but the drop in market share post Covid is evidence that purchasing online is not always consumer heaven.

More importantly is that not all about consumer preferences . It is also about the complexities of selling online.